Lead Product Designer · Samsung Research · Bengaluru
Tushar Sindhwal
Designing intelligent creative tools at the intersection of AI, imaging, and human expression.
Tushar Sindhwal Tushar Tushar Award
About
Samsung Research · Fine Arts & Interaction Design · Photo Assist & Portrait Studio · Lead 2024 · Seoul Secondment · 5+ Years · Prompt Framework Architect · Prev: Infosys (BHP, Deutsche Bank) · RISD Strategic Design.
Work Personal Play
Intelligent Creative Tools Human–AI Collaboration Camera & Imaging Experience Generative Interaction Design Tools That Amplify Creativity
How I Think
1
Person first. Not technology.
2
Research before intuition.
3
Curation is the craft.
There is a deep process behind all of this.
What you see here is a curated glimpse. The thinking runs deeper.
Gen AI Editor
Instruction Editing Sketch to Image Portrait Studio
2024 — 2026
Photo Assist: The AI Editing Journey
First generative photo editor shipped on a phone.
Generative UX DesignPrompt FrameworkHuman–AI Collaboration
Global Scale
Portrait AI Styling Portrait AI Survey
2023 — 2025 · Seoul
Portrait AI Styling
50+ AI styles proposed. 10 shipped globally.
AI Style CurationCross-Cultural DesignIdentity-Aware AI
Core OS
S25 Ultra Camera Sky Guide Flip Camera
2022 — Present
Camera One UI 5.0–9.0 · Expert Raw · Magnifier
5 generations. 6 form factors. Sky Guide. Magnifier accessibility.
Computational Photography UXMulti-Device DesignAccessibility
Partnership
Fun Mode Milestone
2022
Samsung × Snapchat Fun Mode
Deep platform integration. 2B+ usage.
Platform Integration UXPersonalization Systems
Recognition
Employee of the Year 2024 — Photo Assist
CX Trailblazers — Personalization TF
Star of the Quarter — Portrait Studio
Spot Award — Sky Guide & Magnifier
Typoday 2020 — Logo Design Winner
UX India 2019 — Innovation Runner-Up
Concepts
2022 — Present · Innovation
Creator's Studio · Co Create · Manifest · AutoSense
Exploratory work that shaped what shipped.
Agentic DesignContext-Aware SystemsSpeculative UX
RISD Strategic Design Certificate
Education & Credentials
MDes — Product Design
IIITDM Jabalpur
BFA — Visual Communication
College of Art, Delhi
Strategic Design Certificate
RISD (Rhode Island School of Design)
Let's discuss a project.
Interested in the process behind these outcomes? Happy to walk through the thinking.
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Tushar Sindhwal
Lead Product Designer · Bengaluru
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Photo Assist
Sketch to Image Portrait Studio Fold Sketch Edit
2024 — 2026 · Shipped
Photo Assist: The AI Editing Journey
First generative photo editor on a phone. Text-guided editing that reduced photo manipulation to a single sentence.
Role — Usability research, prompt framework design, interaction refinement. Core team, Bengaluru → Seoul.
Key Insight
People think in intentions — "make the sky dramatic" or "remove that person" — not sliders and masks. The interface needed to match how people describe what they want.
Design Direction

Built around natural language intent instead of manual tool selection. Instruction Based Editing shipped on S26 — text-guided manipulation. Sketch to Image turns rough drawings into realistic output.

Created a cross-cultural design framework for AI face features, now protocol at Samsung Seoul.

Design Tradeoffs
Full auto-generation was intentionally constrained. Users wanted AI assistance, not replacement. The design preserves human agency — the AI suggests, the human decides.
Outcome

2024 — Photo Assist on Flip6 and Fold7. 2025 — Instruction Editing on S26. 2026 — Roadmap extends to Fold8.

Generative UXPrompt FrameworkCross-Cultural AIBengaluru → Seoul
🔒 Some details under NDA. Happy to discuss in conversation.
Portrait AI Styles
Portrait Grid Pet Portrait Fisheye
2023 — 2025 · Shipped · Seoul
Portrait AI Styling
AI-powered portrait styles that transform photos while preserving identity. 50+ explored, 10 shipped globally.
Role — Style curation research, global surveys, identity-preservation UX.
Key Insight
People care about recognizability more than artistic fidelity. A style that makes someone beautiful but unrecognizable fails. The AI needed to understand which features define identity — and those differ across cultures.
Design Direction

Curation built around cultural sensitivity and identity preservation. People portraits retain facial identity. Pet portraits use different landmark detection. Full-frame styles apply across the entire image.

Design Tradeoffs
Hyper-realistic styles were deprioritized. When AI output looks "too real," users became uncomfortable. Deliberately artistic styles built more trust.
Outcome

10 styles shipped globally. Survey framework became standard curation process at Samsung. Expanded from people → pets → full-frame across releases.

AI Style CurationIdentity-Aware AICross-Cultural Design
🔒 Some details under NDA.
View Full Case Study
Camera UI
Sky Guide Flip Camera Camera Modes Magnifier Constellation Magnifier Details Sky Guide Dual
2022 — Present · Shipped
Camera One UI 5.0–9.0 · Expert Raw · Magnifier
Five generations of Samsung's core camera across six form factors, plus accessibility and pro photography tools.
Role — GUI/UI specs, design system docs, cross-team testing, offshore handoffs. Led Magnifier redesign and Sky Guide visual language.
Key Insight
People hold a Flip differently than a bar phone. Fold users expect dual-screen awareness. The camera UI needed to be a form-factor-native experience — same intent, adapted to each device's body.
Design Direction

Camera interactions feel native to each device's form while maintaining a coherent identity. Magnifier redesigned for accessibility across all form factors. Expert Raw Sky Guide defined the visual language for planets, stars, and constellations.

Design Tradeoffs
Feature parity across devices was consciously rejected. The Flip's cover screen gets a focused subset; the Fold gets spatial features that don't translate to smaller screens.
🔒 Some details under NDA.
View Magnifier Case Study
Fun Mode
Fun Mode Press
2022 · Shipped
Samsung × Snapchat Fun Mode
Deep integration of Snapchat Lenses into Samsung's native camera. 2B+ usage.
Role — Integration UX, safe zone guidelines, personalization system design.
Key Insight
Users wanted the right lens at the right moment, not a catalogue to browse. Personalization mattered more than selection size. The experience needed to feel native, not embedded.
Outcome

Designed the integration as a Samsung feature powered by Snapchat. Proposed Favoriting and Personalised Lenses — both shipped next release. Safe zone guidelines became standard for all third-party camera integrations.

Platform IntegrationPersonalization UXThird-Party Design
🔒 Some details under NDA.
View Fun Mode Case Study
2022 — Present · Innovation
Creator's Studio · Co Create · Manifest · AutoSense
Exploratory design work that informed shipped products — agentic creation, context-aware capture, AI-assisted creative workflows.
Role — Concept design, experience prototyping, stakeholder alignment.
Why They Matter

Manifest directly informed Photo Assist. Creator's Studio shaped prosumer understanding. Co Create explored agentic video creation. AutoSense explored context-aware capture.

Key Insight
The best innovation starts with observing how creative behavior is changing — not with a technical capability. Every concept here began with a human behavior.
Showing unshipped work is deliberate. The thinking and interaction patterns are present in everything that did ship.
Agentic DesignContext-Aware SystemsSpeculative UX
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